Conversion Tracking Setup Services

Turn Marketing Data Into Clear Business Growth Decisions

Conversion tracking setup defines and implements the measurement your business needs. We agree the actions to record, configure the relevant systems, test the data flow and provide a handover.

The scope may include website enquiries, purchases, bookings or connected business outcomes. What can be measured depends on platform support, consent, available identifiers and access to destination records.

The goal is a documented, tested implementation of the agreed requirements. It is not a promise to observe every customer journey or improve campaign returns.

Why Accurate Conversion Tracking Matters

Clicks and impressions only show part of the picture. The real value comes from knowing what happens after a user interacts with your marketing.

Our tracking solutions help you identify:

Which agreed website actions are recorded
Which outcomes can be connected to CRM or sales records
Where the available journey data has gaps
How campaign and attribution definitions affect reporting
What the evidence supports before changing marketing decisions

With reliable data, your marketing decisions become based on insights rather than assumptions.

Browser-side and server-side tracking, in plain terms

Browser-side

The starting point for most websites

A tag in the visitor’s browser sends an event to an analytics or advertising platform. The available data depends on correct configuration, consent, browser behaviour and the supported tracking route.

Server-side

A more resilient path for the data

A server handles and forwards agreed event data to the destination. The source may be the browser or another system. This gives control over what is forwarded; it does not bypass consent or automatically recover missing data.

We choose the route around the required events, available data and platform support. Server-side tracking complements an agreed measurement setup; it still requires correct configuration, identifiers and validation.

Choose your setup and management package

Basic

£999 setup + £49/month thereafter

A practical starting point for SMEs with straightforward tracking requirements.

Your setup includes

Essential Google Analytics 4 (GA4) and Google Tag Manager (GTM) configuration, agreed website conversion tracking, testing of that implementation and a clear handover.

We define the actions to measure, configure the agreed tracking and explain how to find and interpret the resulting information. This can support a straightforward lead-generation website or suitable sales tracking, depending on the platform and requirements agreed in advance.

Your ongoing service includes

Basic monitoring of the agreed tracking and limited routine maintenance of the existing setup. We identify issues within the monitored scope and explain when a larger change needs separate work.

Basic does not include server-side GTM setup, complex CRM or affiliate integrations, a major custom data-layer rebuild, unlimited changes or comprehensive analytics consultancy.

Full

£3,000 setup + £500/month thereafter

For businesses that need a more comprehensive measurement setup and ongoing analytics management.

Your setup includes

A measurement plan, agreed analytics and conversion tracking, server-side Google Tag Manager (s-GTM) setup, relevant integrations, testing, handover and documentation of every agreed implemented event.

Depending on the agreed requirements, the implementation can connect ecommerce, advertising, affiliate or CRM measurement. We define the systems, conversion data and reporting responsibilities before work starts.

Your ongoing service includes

Management of the agreed tracking environment, investigation of measurement issues, maintenance of the existing implementation and reporting support. Changes are prioritised against the questions your business needs answered.

Full covers more than basic monitoring, but it is not an unlimited development retainer. New platforms, major rebuilds and substantial changes outside the agreed scope are discussed before work proceeds.

Coverage	Basic	Full
One-off setup	£999	£3,000
Ongoing monthly fee	£49	£500
GA4, GTM and agreed conversion tracking	Essential configuration	More comprehensive configuration
Implementation testing and handover	Included	Included
Server-side GTM setup	Not included	Included
Advanced integrations	Not included	Included where agreed in the project scope
Ongoing monitoring and maintenance	Basic, limited scope	Broader analytics management
Reporting help	Handover of the essential measurement	Ongoing reporting support within scope

The right package depends on your requirements, not simply the size of your business.
We confirm package fit, responsibilities and any required external services before you commit.

Our Conversion Tracking Setup Services

1. GA4 and Google Tag Manager Setup

Google Analytics 4 and Google Tag Manager are essential for understanding customer behaviour across your website.

We help businesses with:

For ecommerce businesses, we create reliable measurement systems for product interactions, checkout behaviour, and revenue tracking.

2. Ecommerce Conversion Tracking Solutions

Online stores need accurate data to understand customer actions from first visit to final purchase.

Our ecommerce conversion tracking solutions help track:

We support platforms including Shopify and WooCommerce, helping businesses understand what drives online sales.

3. Google Ads Tracking Implementation

We configure agreed Google Ads conversion actions and their supported tracking routes. Definitions distinguish actions such as a phone-link click from a confirmed call, and a submitted enquiry from a qualified lead.

Implementation includes testing against accessible destination evidence and documenting limits. If an existing setup needs investigation first, we agree whether the £499 Read-Only Audit or £1,499 End-to-End Audit is appropriate.

4. Meta Conversion Tracking

We configure agreed Meta events through supported browser or server routes, including consent and duplicate handling where relevant. We test accessible destination evidence and document limitations.

This is measurement implementation. Campaign management and creative optimisation are outside the service.

5. Offline Conversion Tracking Setup

To connect an online enquiry to a later qualified lead or sale, we need agreed outcome definitions, usable identifiers and an approved CRM or sales-data integration.

We confirm mapping, access, consent and the destination’s acceptance requirements before implementing or testing the agreed flow.

6. Shopify Tracking and Analytics Setup

We configure agreed Shopify events and connections to analytics or advertising platforms. Checkout support, installed integrations and available data determine the implementation scope.

Testing checks the agreed events and accessible destination records; any unsupported or unverified areas are documented.

Our Conversion Tracking Process

Step 1

Requirements and Existing-Setup Review

We agree the outcomes, systems and existing setup to be changed. A separate paid audit is not compulsory: if deeper investigation is needed before a build, we explain and agree that scope first.

Step 2

Custom Tracking Implementation

We configure the required tags, events, analytics tools, and integrations based on your conversion objectives.

Step 3

Testing and Quality Checks

We test the agreed events and inspect accessible destination records. We record the results, processing delays and any checks that could not be completed before handover.

Step 4

Agreed Ongoing Management

The monthly service covers the agreed monitoring and maintenance responsibilities. New integrations or broader development need a separately agreed scope.

Why Choose Attribution Metrics?

We start with the action you need to measure, define what counts, and document how the record reaches its destination. This makes the implementation and its limitations easier to review.

Your agreed setup includes:
A measurement plan
Configured events and integrations
Test evidence and known limitations
Implementation documentation
Handover and agreed management responsibilities

Basic covers essential setup and limited maintenance. Full includes server-side GTM setup and broader management of the agreed environment. Neither includes campaign management, unlimited development or a guaranteed return on advertising spend.

Discuss what you need to measure

Tell us which website actions or business outcomes matter and which platforms are involved. We will help define the appropriate setup and management scope.

Get In Touch

Ready to improve your tracking accuracy and make better marketing decisions?

Email: hello@attributionmetrics.com

Why it matters

Frequently asked questions

Q. What is a conversion tracking setup?

A. Conversion tracking setup is the process of installing and configuring tracking systems to measure important customer actions such as leads, purchases, calls, and enquiries from marketing campaigns.

Q. Why does my business need accurate conversion tracking?

A. Defined and tested measurement helps you interpret recorded outcomes and investigate gaps. It supports decisions, but does not establish every campaign’s incremental effect or guarantee better advertising performance.

Q. Can you help fix incorrect Google Ads tracking?

A. Yes. We can investigate existing configurations, implement agreed repairs and test the available destination evidence. The scope distinguishes expected reporting differences from confirmed faults.

Q. Do you provide tracking for ecommerce businesses?

A. Yes. We help ecommerce brands implement accurate tracking for online stores, including product interactions, purchases and customer journey analysis.

Q. How can a conversion tracking consultant improve my campaigns?

A. A conversion tracking consultant defines measurement requirements, implements and tests the agreed tracking, documents limitations and provides a handover. Ongoing work follows the management scope you select.

Attribution Metrics

GA4 audits, tracking setup and marketing attribution analysis — built for businesses that need clarity, not just another dashboard.