Practical measurement support for businesses that need more than another report.

Attribution Metrics specialises in marketing analytics, tracking and attribution. We help businesses understand what their measurement setup records, identify what needs changing and put the right tracking in place.

Our work starts with the business question: what do you need to know about your leads, sales or marketing activity? The tools and technical configuration come after that.

We connect the technical work to the business outcome

An event name or tracking tag means little on its own. It becomes useful when everyone understands which action it represents, how it reaches the report and what decision it supports.

Action taken

→

↓

Reaches the report

→

↓

Supports a decision

We work across analytics configuration, website measurement, advertising conversion tracking and relevant ecommerce, affiliate and CRM connections. The objective is a setup that can be explained and maintained — not simply a longer list of installed tools.

How an engagement actually runs

01

You describe what you’re trying to understand — a discrepancy, a decision you’re stuck on, or a setup you don’t fully trust.

Tell us the question

02

A read-only review, a full journey test, or straight to implementation — based on what the question actually needs, not a fixed package.

We scope the right starting point

03

What we reviewed, what we tested, what’s still uncertain, and what needs to happen next — explained without requiring your team to learn our terminology first.

You get findings you can act on

04

If it needs building, we build it and agree how it’s maintained. If it doesn’t, you walk away with a clear next step, not a sales pitch for one.

We implement or hand it over

The principles behind our work

Evidence before assumptions

We explain what we reviewed, what we tested and what remains uncertain. A setting that looks correct is not presented as proof that a whole customer journey works.

Clear scope before work begins

You know the systems, outcomes and deliverables involved. We distinguish reviewing a setup from changing it, and basic maintenance from wider analytics management.

Recommendations people can act on

Findings should explain the issue, why it matters and what needs to happen next. Your existing team should be able to understand the recommendations without first learning our terminology.

Proportionate solutions

Not every business needs a complex integration or a complete rebuild. We assess what is required and make room for straightforward setups as well as more connected measurement environments.

The starting point is the measurement question you need answered. Fit depends on your systems, available data and the scope of work, rather than your industry or business size.

Three services, with a clear purpose

Our Read-Only Audit reviews existing configuration and available reports. The End-to-End Audit adds practical journey testing, evidence and a results walkthrough.

Read-Only Audit

£499

Reviews existing configuration and available reports. A starting point for understanding what’s currently being measured.

End-to-End Audit

£1,499

Adds practical journey testing, evidence and a walkthrough of the results — for a deeper look at how tracking behaves in practice.

Tracking Setup & Management

£999 setup + £49/mo · £3,000 setup + £500/mo

Implements and maintains the agreed measurement. Basic covers the essentials; Full includes server-side GTM setup and broader management.

You can start with the service that fits the problem. An audit is not compulsory before every implementation, and the same configuration work is not sold repeatedly under different platform names.

£499 Read-Only Audit → · £1,499 End-to-End Audit →

Work alongside your existing team

You do not need to replace your marketing agency or learn technical analytics before approaching us. We can work with the people responsible for your website, campaigns and business systems, with responsibilities agreed at the start.

We keep the focus on useful measurement, practical next steps and a setup that supports the questions your business needs answered.

You choose the entry point that matches your problem — a review, a full test, or straight to implementation. We don’t make an audit compulsory before every project, and we don’t sell the same configuration work back to you repeatedly dressed up as a different service.

Tell us what you are trying to understand

Start with your website and the problem you are seeing. We will help identify the appropriate measurement work.

hello@attributionmetrics.com

Attribution Metrics

GA4 audits, tracking setup and marketing attribution analysis — built for businesses that need clarity, not just another dashboard.