Read-Only Audit £499 one-off

Understand your existing setup before deciding what to change.

We review your analytics and tracking configuration alongside relevant available reports. You receive a prioritised explanation of the issues, gaps and risks we identify, without us changing your live systems.

A useful review — not an account-access check

This service examines how your measurement is configured and what the available evidence suggests about its quality. Confirming access is simply part of getting started.

It’s a good fit when you’ve inherited an existing setup, want an independent configuration review, or need to understand what deserves further investigation before commissioning changes.

When your question is “does this journey actually work from beginning to end?” — the End-to-End Audit provides the practical testing needed to answer it.

What we review

Six areas of your measurement setup

Your goals and measurement definitions

We establish the actions your business needs to measure and compare those requirements with the current setup — distinguishing a useful supporting action, such as a phone-link click, from the business outcome it may lead to.

Google Analytics 4 configuration

We review the relevant GA4 property settings, data streams, events, key events, custom definitions, filters and reporting configuration, focused on whether the setup supports your agreed requirements.

Google Tag Manager configuration

We inspect the accessible GTM configuration — tags, triggers, variables and naming — looking for redundant configurations, inconsistent rules and duplication that should be investigated or corrected.

A review of the configuration, not proof each tag behaves correctly in a live journey.

Available reports and conversion data

We examine relevant existing reports for missing information, unexpected patterns and inconsistencies, and explain where a concern is supported by available data and where a practical test is needed.

Campaign and attribution setup

We review relevant campaign naming, source information, attribution settings and platform connections — without assuming a difference between two reports automatically means tracking is broken.

Relevant specialist configuration

Where your agreed setup includes ecommerce, affiliate tracking or CRM connections, we review the relevant accessible settings and records, and identify any part that can’t be verified through read-only evidence.

What you receive

A prioritised, practical report

1. A clear summary

An explanation of the condition of your measurement setup and the issues most likely to affect the questions you need answered.

2. Prioritised findings

Each finding identifies the affected area, the evidence available, its likely reporting consequence and the recommended next step — confirmed issues distinguished from potential risks and items needing testing.

3. Practical next steps

Recommendations your team or existing agency can use, together with any additional access, data or testing needed. You’re not required to use us for implementation.

How the audit works

From scope to findings, in three steps

01

Share your website, relevant systems and the questions behind the audit. We confirm the scope and the information needed before work begins.

Agree what is being reviewed

02

We explain the read-only permissions or approved exports needed for the review. You don’t need to share passwords or grant permission to publish changes.

Provide appropriate access

03

We review the agreed configuration and available evidence, then deliver the report with priorities, recommendations and any limitations clearly identified.

Receive the findings

Scope

Know what this audit does not cover

The £499 service does not include:

Live form submissions, test purchases, end-to-end platform validation, configuration changes or ongoing monitoring. It also cannot prove that every journey works from a review of settings alone. For practical testing and a walkthrough of the results, choose the £1,499 End-to-End Audit. For fixes or a new implementation, use Tracking Setup & Management. Explore the £1,499 End-to-End Audit →Explore Tracking Setup & Management →

Frequently asked questions

Questions before you enquire

Q. Will you change anything in my accounts?

A. No. This is a read-only review. Any later implementation requires a separately agreed scope and approval.

Q. Is GA4 and GTM coverage included in the same price?

A. Yes, where they’re part of the agreed setup. You don’t buy a separate GTM audit on top of this service.

Q. Can you prove that every conversion is being recorded?

A. Not from configuration alone. We can identify configuration problems and evidence in existing reports, but practical verification belongs in the End-to-End Audit.

Q. What happens when access or data is missing?

A. We identify the missing evidence, explain how it limits the review and state what’s needed to resolve it. An unverified area is never marked as working.

Q. Are fixes included?

A. No. The service provides findings and recommendations. Your team can implement them, or we can discuss the appropriate setup and management package.

Get a clearer picture of the setup you already have

Tell us what’s unclear and which systems you use. We’ll confirm the review scope before you commit.

Attribution Metrics

GA4 audits, tracking setup and marketing attribution analysis — built for businesses that need clarity, not just another dashboard.